Sunday, November 23, 2008
Alternatives to traditional broadcast
A digital radio conference in London at the end of October attracted just 15 participants - the rest were speakers. A case of serious bad planning which made me wonder why they didn't cancel it. Contrast that with Radio at the Edge held in London on 10th November. There were several thought-provoking sessions there with some really original case studies. I recommend the 13 minute podcast on the Radio Academy website.
In several countries, the digital distribution model for radio is only just surviving. The whole industry needs to rethink the interface it is using to reach the public. But there is promising work going on in this field. Ask me for more details if you're interested...