Morgan Freeman is on something for a reason

The actor Morgan Freeman is acting very strangely. For a reason. It is a way to promote Season Five of the science documentary series called Through the Wormhole. The clip is designed to appeal to all the emerging aggregators out there, looking for something short and funny to share through Facebook, Twitter etc. And does it work? Why yes it does. Surprised they didn't make a clearer pay-off at the end. Cause this stuff is designed to be stolen.