Pivoting - So important in these times

Writing an article showing how most successful companies always pivot, ending up making something very different from the original plan. Sony started with rice cookers. Apple with blue-boxes to try and beat the phone system. And I'm delighted that these Danes didn't succeed with the world's first keyboard. My first typewriter (an olivetti) was a standard requirement for any freelancer when I working with Austrian Radio (ORF) in 1977. First machine I purchased.

By the way, the article on the history of the Typewriter is really superb. Highly recommended reading.