Had a chat with Siebrand Dijkstra myself at TNW. I find the feature that he mentions at the end of the interview (3'44) to be their secret sauce. Their crawler looks at the target website for videos, RSS feeds, twitter etc and puts that automatically into the app. Now that is clever. The app-machine guys are actually in the Frisian Silicon Valley, up in the North of the Netherlands. Creative bunch. Deserves to succeed.
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