Not only does a small team in Half Moon Bay, California come up with awesome sports cameras, they get the public to make awesome material for use in their TV commercials. And they use haunting music that I can't get out of my system. Challenge is the only way to do that is to sing the tune out loud. Works in the beginning, but not later! I think they should put a clearer link to the great theme music on Soundcloud. Looks like I am not the first to discover this!
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Always interested in constructive feedback.