Pope Starts Tweeting, so what?

The Pope seems to be using Twitter to broadcast messages rather like Buckingham Palace, but not like Number 10. He even taps a publish button in this video. I am more interested in how Vatican Media Services (which incorporates Vatican Radio) is going to use the new portal for social search. About time the Vatican switched to 16 by 9 like the rest of the world. The Vatican on Flipboard? I wonder if they have seen it.