Megan Elliot - Thinking Behind XMediaLab

Megan Elliot is one of the founders of XMediaLab. After the conclusion of the successful workshop in Amsterdam I asked her to explain the thinking behind the format.


XMediaLabs Amsterdam consisted of two parts: the Pro-Day Conference (17th November) for 150 guests drawn from a cross-section of Dutch and European media creatives and power-brokers; and then the Lab itself (18th November) at which teams drawn from NPO’s 12 thematic channels and related companies attended the Lab in Amsterdam working one-on-one with the International Mentors on several aspects of public media and broadcasting.

Issues covered included: multi-channel programming and brand experience; interaction and interface design; audience behaviour; cloud content and distribution strategies; product life-cycles; and commissioning strategies.