One of my clients, Vizrt, is doing some fascinating development of 3D graphics for websites, allowing TV stations to reuse the graphics they have already made for TV. You need to the get the plug-in from www.vizky.com - doesn't work with the Mac just yet. But it really rocks in Firefox and IE7. I believe this is one of a new set of tools stations will use to counteract Google's move into the radio and TV advertising.
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Always interested in constructive feedback.