An Anthropological Introduction to YouTube

A Kansas State University working group led by Dr. Michael Wesch dedicated to exploring and extending the possibilities of digital ethnography. On June 23rd 2008, Wesch gave this fascinating talk about what's on Youtube and why we need to watch what's happening there.

0:00 Introduction, YouTube’s Big Numbers

2:00 Numa Numa and the Celebration of Webcams - 58,000 videos uploaded.

5:53 The Machine is Us/ing Us and the New Mediascape

12:16 Introducing our Research Team

12:56 Who is on YouTube?

13:25 What’s on Youtube? Charlie Bit My Finger, Soulja Boy, etc.

17:04 5% of vids are personal vlogs addressed to the YouTube community, Why?

17:30 YouTube in context. The loss of community and “networked individualism” (Wellman)

18:41 Cultural Inversion: individualism and community

19:15 Understanding new forms of community through Participant Observation

21:18 YouTube as a medium for community

23:00 Our first vlogs

25:00 The webcam: Everybody is watching where nobody is (“context collapse”)

26:05 Re-cognition and new forms of self-awareness (McLuhan)

27:58 The Anonymity of Watching YouTube: Haters and Lovers

29:53 Aesthetic Arrest

30:25 Connection without Constraint

32:35 Free Hugs: A hero for our mediated culture

34:02 YouTube Drama: Striving for popularity

34:55 An early star: emokid21ohio

36:55 YouTube’s Anthenticity Crisis: the story of LonelyGirl15

39:50 Reflections on Authenticity

41:54 Gaming the system / Exposing the System

43:37 Seriously Playful Participatory Media Culture

47:32 Networked Production: The Collab. MadV’s “The Message” and the message of YouTube

49:29 Poem: The Little Glass Dot, The Eyes of the World

51:15 Conclusion by bnessel1973

52:50 Dedication and Credits (Our Numa Numa dance)