Go Collapse the Purple Cow please!

Remember Seth Godin's book about what you would do if you were driving along and suddenly saw a purple cow? Stop right? It's ten to five on a hot, humid Saturday. Looks like thunder and lightning is going to break out any minute. So, I guess these supermarket employees at the C-1000 around the corner were told to go and bring in the cow. They just switched off the air pump and the whole thing collapsed in 10 seconds. Not entirely sure why it is there in the first place.