Monday, June 25, 2007

Mighty Heart Failure?

New York Times is reporting that “A Mighty Heart” from Paramount Vantage has had a difficult opening in the USA. Starring Angelina Jolie as the widow of the slain Wall Street Journal reporter Daniel Pearl, “A Mighty Heart” rode a tidal wave of publicity to the box office but so far brought in only $4 million on 1,353 screens, for $295,200 a screen.

The total raises questions about the studio’s decision to try to attract a serious-minded audience during the summer, when frothy material dominates. “We’re keeping our fingers crossed it builds,” said a Paramount Vantage spokesman.

I guess it might do better abroad, especially considering the current plight of Alan Johnston.

1 comment:

  1. Actually considering the hype for "Evan Almighty" a serious comedy, coming in at number 3 isn't all that bad. Lots of publicity for the movie in the past week helped.
    But before the July 4th Holiday you don't really expect much.

    ReplyDelete

Always interested in constructive feedback.