McDonald's Back Door?

  In some countries, limits are being put on the times at which fast food chains can advertise on television. So I wonder if this is "Plan B" by the fast food chains like McDonalds? I just walked into a local supermarket (Albert Heijn) looking for ketchup and found this bottle on special offer. I'm not sure if having my ketchup taste the same as under the golden arches is really a compliment. But it is certainly a way that McDonalds can keep its brand alive in the living room. One door shuts and other opens. Wonder if this a trend for the great folks at trendwatching.com?