10 Reasons not to shop on line

With all the hype at the coming of web commerce, web sales still pale in comparison to bricks-and-mortar, and for good reason. Commercial websites are still, in the main, scary, difficult, and undependable.

Responsibility for many e-commerce problems lies with designers. Responsibility for others lies with engineers, marketers, managers, and executives who are willing to accept mediocrity or worse.

I’m confident these companies' sales outcomes reflect the poor quality of their sites. I’m amazed that their sales divisions continue to put up with it, but perhaps, with so many bad examples out there, they think their companies are doing the best they can. They aren't.

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