tag:blogger.com,1999:blog-5972592.post6909737348127467406..comments2023-09-19T17:44:32.648+02:00Comments on Media Network Series Two: Ireland's Medium Wave GoodbyeJonathan Markshttp://www.blogger.com/profile/10649569693082320105noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5972592.post-33027127169519057082008-04-03T09:43:00.000+02:002008-04-03T09:43:00.000+02:00Using DRM is a rather expensive way for RTE to rea...Using DRM is a rather expensive way for RTE to reach Irish abroad, especially those outside Northern Europe. There are great web feeds, plus plans for RTE to be back on Astra after they pulled Tara TV. I don't think the Irish abroad will buy a DRM radio just to listen to RTE, for the same price they can buy a satellite dish.Jonathan Markshttps://www.blogger.com/profile/10649569693082320105noreply@blogger.comtag:blogger.com,1999:blog-5972592.post-26079577631238744722008-04-03T09:26:00.000+02:002008-04-03T09:26:00.000+02:00wInterestingly enough although RTE is experimentin...wInterestingly enough although RTE is experimenting with DRM (as in Digital Radio Mondiale) on LW to find out whether it could suit to reach Irish living in mainland UK and Europe, they obviously did not want to go ahead and promote Digital Radio on MW or LW. It seems as if they are still waiting (like everybody else in the game) for a broad market for digital radio on AM and is fully ignorant to the fact that for a switch over to digital you better go for "sticky" audiences in the niches than wait for the illusive broad audiences... It would mean to get together with the industry and start developing markets where receivers could be sold, etc. but, ey, you have to start somewhere, and "overseas" Irish interested in getting good radio from home is a lot better than many other things I have heard in the last couple of years...Anonymousnoreply@blogger.com