Monday, November 24, 2014

Skiing at night to promote Philips Amberlight TV

So how do you sell a television in 2014? Sony tried coloured balls back in 2010.

Now Philips is skiing down hills using LED backpacks. This is the backstory....

that made this final result:

This is infact a short version - the original is 12 minutes.

Great visual effects - but the story is lost on me.

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