Tuesday, May 27, 2014

Great news - Buzzfeed's new strategy will fail


What happens when you grow too quickly? You make stupid strategic moves. I note the announcement today that Buzzfeed thinks it doesn't need partners. Sounds like Twitter getting rid of its partner program. Danger! Danger! Of course this opens the doors for other disruptive companies who understand the value of win-win partnerships. That's why it is great news for the competition.


BuzzFeed has decided to wind down its existing partner network over the coming months. The partner network was an extremely valuable product for us and for partners but its place has changed as the industry has evolved and BuzzFeed has grown into a fully staffed, global news and entertainment organization over the last few years.
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