Great video of Tom Archer, (though the audio with its 100Hz buzz drives me crazy)
I have always been a believer that if you want to lead a creative production process, whether its radio, TV or emerging media, you have to have experience in making great content to a deadline. According to a Guardian article by Maggie Brown , all is not well in the land of TV channel controllers - because they tend to be bureaucrats not programme makers. I have always argued that making a programme is easy if you have enough time and money. The skill is to be creative on a tight deadline and a small budget.
"It is a regular sight to see a channel controller in a meeting with may be a dozen advisers, and not a single one of them has ever actually made a programme."