Over the past year, many media organisations have allocated significant resources to 'social video', a category that can be defined in several ways. At this session recorded in New York at the recent social media conference held together with the BBC College of Journalism. we hear from four panellists involved in creating social or 'viral' video as they explain the form and function of this emerging medium, as well as from business leaders of media organisations on how social video fits into their vision of the future.
Roy Sekoff, president and co-creator of HuffPost Live and co-founder of The Huffington Post
Katherine Zaleski, managing editor, NowThis News
Olivia Ma, head of news and media partnerships, Google+
Andrew Polis, Frontline PBS.