Sunday, May 19, 2013

Predictive Analysis - Big Mother is Watching You

Had reason to review some research about Big data.

I remember this story by Charles Duhigg  in the New York Times about how Target was one of the biggest users of big data, understanding that if a female shopper started stocking up on certain items she was probably pregnant. Robert Scoble also mentioned what Walmart is up to in the course of this video recorded at MIDEM in Cannes.

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