Monday, February 25, 2013

NASA - Needs to Liven Up

How do you share science with the public? NASA has done some interesting live events recently. And I would argue its release of photos is brilliant. But its storytelling sounds very old fashioned - like a VOA Science Show of the 1980's. It is a lesson from a faceless reporter. We get quotes from a scientist read to us. And what I missed was the follow-up video explaining there is no connection between this asteroid and whatever fell on Russia a few weeks back. And the scores? 0,5 million watch the NASA video. 31 million watch the unmoderated clip from Russia Today. NASA is missing a trick.
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