I hope so. Apps World reminds me of the BBC's Mashed meetings some years ago in London. Clever people in a large room with a clear deadline. The result - some great practical solutions to defined problems. Now I am curious to see whether these ideas get carried forward and build into something for digital storyteller or wither and die out here on the Interwebs. Bravo for Richard Kastelein for starting this initiative. It's really tough out there at the moment.