Tuesday, January 31, 2012

ISE beats IBC Amsterdam 2012

Just spent a day wandering around the Integrated Systems Europe exhibition being held this week in Amsterdam. Actually, despite the boring name, it's turning out to be one of the most interesting exhibitions in a long time. It brings together people who make digital signage (outdoor displays to you and me), those who build interactive classrooms in schools, people who build home theatres in the houses of the rich and famous and those who light rock concerts. It's only slightly smaller than the IBC for broadcasters in September, and I confess many times more interesting. Why? Because the stand-holders are often the practical people out there doing stuff, not just sales people selling equipment. Because these people don't have a transmission network at their disposal, they have to try harder to get the message out. Done many video interviews for a presentation I have to give later in the month.
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