Thursday, May 07, 2009

Broadcast Asia Shuns Bloggers

Looks to me like the press department at Broadcast Asia in Singapore is living in a time warp....round about 1999. There is a clear definition of who they regard as "press"

Media registration is reserved only for editorial professionals (ie.reporters, editors, writers, publishers of trade publications and newspapers, as well as producers and presenters of broadcast and webcast media). Media registration is not opened to non-editorial staff of media groups, research analysts, bloggers and writers of company/corporate newsletters.

I think they seriously underestimate the influence that (group) bloggers are having on the broadcast industry. Entrance to the exhibition is free anyway, and that would be the only reason to head in that direction. The conference is just bizarre. It reflects an industry that has clearly lost its way in that part of the world.
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