Short interview with Alasdair J Munn, a third generation Zimbabwean who has founded a very interesting communications company together with his sister Clare. At the Africa Gathering in London in April 2009 he explained the work they're doing for both commercial and non-profit organisations to help them discover the power of social media tools. Completely void of the twitter hype, their research is showing major differences in the way different parts of Africa search for answers on the web and mobile. www.thecommunicationgroup.com. Not to be confused with the communicationsgroup which also does work for media organisations but is unconnected.