Monday, April 06, 2009

Inspiration in Zwolle

This is truly a brilliant name for a hairdressers' website. I presume the name of the shop Hair Today, has a subtitle - Gone Tomorrow. There are two of these shops it seems in the Dutch market town of Zwolle, about 90 minutes North-East of Amsterdam. I really enjoy wandering around these market towns in the North and East of the Netherlands. Never underestimate the power of creativity in the provinces - they have to try harder to compete. Former DG of the BBC, Greg Dyke would be proud, having run a similarly worded campaign within the Beeb. (I wonder if he has Dutch heritage with a name like that).

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