Monday, February 23, 2009

UK Government Seeks Director of Social Media

Just a few days left if you want to apply for the post of Director of Digital Engagement. The duties include.....

• Ensure that digital engagement is always a leading part of Government consultation

• Introduce new techniques and software for digital engagement, such as ‘jams’ into Government

• Convene an expert advisory group made up of the leading experts on digital engagement to provide advice to Ministers and act as a sounding-board for the Government’s digital engagement strategy

• Work closely with the Ministerial Group on Digital Engagement, delivering the work agreed at Cabinet on digital engagement.

Influence is a key aspect of this role. You will be required to exercise influence across departments with Ministers and senior officials to drive forward the future of digital engagement. This will require Government and individual departments to change the way they do business – from consulting citizens to collaborating with them on the development of policy and how public services are delivered to them. It will involve supporting Ministers and senior officials in entering conversations in which Government does not control the message or the dialogue. Giving Ministers and senior officials the confidence to do this will require influencing skills of the highest order. This role has few direct reports and little direct resource at its command. The ability to make change and delivery of challenging objectives happen by negotiation, persuasion and influence will be critical.

This is not a role for a generalist. The professional skills required are formidable. Engagement in the digital space is a young ‘profession’ and the job requires someone who would be acknowledged by their peer group to be a leader in this field. The successful candidate will have a CV that creates instant credibility and confidence with Ministers, senior officials and digital communicators in Whitehall.

Salary tops at 160,000 quid a year which isn't bad for twittering on Gordon's behalf. This looks rather like an expedition to Africa to try and find out whether it exists and poses any threat. I love the term though, as if it replaces a post called "Director of Analogue Engagement".
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