Thursday, April 03, 2008

No Cannes Do

I decided to give MIP-MILIA a miss this year. It's a sea of content buyers, most of whom have little feel for quality - it's simply a question of buying in tons of stuff for your struggling TV network at the lowest possible price. If you're on the content creation side, stay away from MIP, you'll leave totally disallusioned. Compared to other venues in Europe, Cannes is defintely pricing itself out of the market and the TV industry has nothing to celebrate at the moment - what with the US writers strike and falling audiences. I think we seeing the slow death of many giant media exhibitions and conferences, especially as it is so difficult to measure effectiveness. The standard of keynote speeches in Cannes, at least, has really gone down, so it is less and less relevant.
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