Wednesday, January 02, 2008
LinkedIn reminds me a bit of the Who's Who biz in the 1980's. The publishers had, and ruined, a good brand by broadening it out so wide as to make it useless. My 1994 copy (picked up a yard sale in the States) is great guide to chief librarians of the world, who thought they were going on to better things by being listed. And of course they bought the book for their collection too. Short-term profit, long-term disaster.
LinkedIn desperately needs an upgrade to be able to grade the level of "friendship". Otherwise its just an electronic Rolodex.