Saturday, October 27, 2007

Narrowcasting in Bergen

Formed in 1908, Brann Bergen football club is one of the oldest, but also more recently one of the more successful clubs in Norway. Tonight I'm privlidged to see a game between Bergen and Hamburg as part of the UEFA league and from a VIP position as well. The stadium is interesting because it is an example of successful narrowcasting by mixing digital signage and video. Clubs are able to enhance the experience of the match - as well as generating a new and lucrative form of advertising income. So the ads you see along the field are produced with a VIZRT graphics engines and then split across the screens in such a way that they behave as one long one. Great atmosphere at the game - lots of families - tons of singing even though the final score was disappointing; 0-1 for Hamburg.

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