Friday, September 14, 2007

TED Understands Content, Not Context

Just got a mail from the organisers of the TED conference series (brilliant) explaining they have posted a "powerful, 2-minute TED video has just been given star billing at YouTube.

The video heralds the launch of Pangea Day, called for by 2006 TED prize winner, Jehane Noujaim. For the next 24 hours, it is being featured on YouTube’s global home-page as well as all nine of YouTube’s international home-pages.

The project is taking off, and its ambition level is spectacular. On May 10, 2008 - Pangea Day - Jehane’s wish will come to fruition as sites in New York City, Rio, London, Dharamsala, Cairo, Jerusalem, and Kigali will be video-conferenced live to produce a 4-hour program of powerful films - supplemented by visionary speakers, and global musicians. The purpose: to use the power of film to promote better understanding of our common humanity. A global audience will watch through the Internet, television, digital cinemas, and mobile phones.

I don't think this video works on a mobile phone or in the You-Tube size window. Its something that has real impact when you're in the cinema or see it on a large screen. TED is brilliant on content (check out the site). This time they need to tweak the context.

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