Monday, January 08, 2007
The clue in this story is in the last line. The suggested retail price for having a factory installed HD-Radio (an option on all new BMW cars) will be US$500. Doesn't sound like much of a bargain when you compare the prices of satellite options or see how much Microsoft is charging for a HD-DVD option for the X-Box 360 (US$199). You could argue that those buying a BMW don't really care about another 500 bucks...but there are competiting cool options. My prediction.....HD radio will only take off when its a 100 dollar option in mid-priced cars.