Center for Media Research - Daily Brief: "A new report by Ofcom and compiled by PricewaterhouseCoopers to define the TV advertising market in the UK, says that TV advertising revenues are set to achieve significant real growth over the next decade, but little, if any, of this growth will come from the traditional commercial channels. The report concludes that new, multi-channel services will drive growth, as they increase their share of viewing. Key findings from the report include:
- Multi-channel advertising is increasingly a competitive constraint on, and substitute for, traditional advertising.
- Audience fragmentation does not have a significant impact on total TV advertising revenues, but revenues are set to shift from the traditional commercial channels to the new multi-channel services as multi-channel increases its share of viewing.
- Loss of audience to the BBC will have an impact on TV advertising revenues for both traditional and multi-channel services. However, it will have a relatively greater impact on the revenues of multi-channel operators, due to the higher estimated price elasticity of demand for multi-channel as compared with traditional channel advertising.
- The report provides two scenarios for advertising revenue growth to 2014, (the launch of new BBC channels, or through the BBC acting more commercially) demonstrating that future growth in TV advertising revenues is likely to be derived entirely from multi-channel services, with traditional channel revenues remaining broadly flat in real terms.
The report combines the latest quantitative economic modeling techniques with industry thinking and expertise to define the TV advertising market in the UK. Given the fundamental changes to the TV advertising market since Hendry's work (on TV advertisint elasticities), this updated model will be of critical importance to future analysis of the TV advertising market.
Tuesday, July 26, 2005
Foreign Policy magazine has published its new annual listing of the top 60 failed States. One of the charts shows what happens if a state fails and nobody notices? The reality is not far off in several parts of the world. They compared the index scores with the number of stories written about the countries per capita - western media that is. Iraq dwarfs other at-risk states in terms of media attention: It receives more than five times the coverage that Afghanistan and Bosnia do. The most at-risk states (according to Foreign Policy), such as Ivory Coast, Somalia, as well as the Democratic Republic of the Congo, barely register on the media�s screens.
Monday, July 25, 2005
Telecoms Korea Newsletter is reporting today that SK Telecom expects the satellite side of the DMB business to reach break even point in 2008. Kim Shin-bae, CEO of SKT, the guy with the big smile above, explained in a conference call for investors on Monday, "The business will be more facilitated once KTF joins the market. We will stimulate the demand with distinctive contents and market segmentation." TU Media, the Korean nation's sole satellite DMB provider, said Monday that the number of subscribers to its service exceeded the 100,000 mark on 22 July 2005, two months and 22 days after it launched its service.
Saturday, July 23, 2005
Spent a fascinating afternoon visiting Nedap BV in Groenlo, right on the border (or what's left of it) with Germany. They make all kinds of security systems, some of which use RFID technology. Futurist building...
Thursday, July 21, 2005
Hear All About It!: "From vinyl to CD, from CD to MP3, music listeners are once again changing the way they buy, store, share and listen to music. Few industries have had to adapt so quickly and so frequently to technological change as the music industry has over the past 20 years, but the latest change is perhaps the biggest transformation yet." Great stats on the music download biz
Time to check: Are you using the right blogging tool? Good overview of blogging software tools..a sort of consume guide in one long page.